Typography Task 2: Typographic Exploration & Communication

19/5/2025 - 26/5/2025 / Week5-Week6

Tan Tzu Yu / 0374460

Typography / Bachelor of Design (Honors)  in Creative Media / Taylor's University

Task 2 / Exercises

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LECTURES

Week 6 : There is no lecture on Week 6.

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INSTRUCTIONS

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Task 2  : Exercises - Editorial-Text 

For the second task of this course exercise, we are required to design an editorial layout using Adobe InDesign and Illustrator. We have been provided with three article options, from which we will select one to develop into a final editorial piece. While we are encouraged to explore a wide range of creative design approaches, we are limited to using the same ten typefaces introduced in Task 1. Attention to detail—such as leading, paragraph spacing, and typographic consistency—remains essential throughout the process.

Fig. 1.0: Sketches of my Editorial Text (Uploaded on 29/5/2025) 

Fig. 1.1: Design 1 of my Editorial Text (Uploaded on 29/5/2025)

Fig. 1.2: Design 2 of my Editorial Text (Uploaded on 29/5/2025)

Fig. 1.3: Design 3 of my Editorial Text (Uploaded on 29/5/2025)

Fig. 1.4: Design 4 of my Editorial Text (Uploaded on 29/5/2025)

After getting feedbacks from Mr Vinod , I did some changes and improve on my Design 3 and 4 in terms of sentence length, no widows and orphans and layout

Fig. 1.5: First improved work on Design 4 (Uploaded on 30/5/2025)

Fig. 1.6: Second improved work on Design 4 (Uploaded on 30/5/2025)

Fig. 1.7: Improved work on Design 3 (Uploaded on 30/5/2025)

After some deep thoughts, i have decided to choose the improved version of my Design 3 as my final choice of the editorial text.

Fig. 1.8: Final Decision for my Editorial Text (Uploaded on 30/5/2025)

Fig. 1.9: Final Decision for my Editorial Text 
 (WITH GRID )(Uploaded on 30/5/2025) 

Fig. 1.10: Final Decision for my Editorial Text 
 (PDF )(Uploaded on 30/5/2025) 

Headline

Typeface : Univers LT Std

Font/s : Univers LT Std 75 Black

Type Size/s : 255pt

Leading : 258 pt

Paragraph spacing : 0

Body

Typeface : Univers LT Std

Font/s : 45 Light

Type Size/s :  10.5 pt

Leading :  12.5pt

Paragraph spacing : 12.5pt

Character per-line : 56

Alignment : Left Justified

Margins : 10 mm top,10 mm left + right + bottom

Columns : 2

Gutter :5 mm

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FEEDBACK

Week 6

Specific Feedback : When working on cross alignments, be careful of not having Widows and Orphans in the article 

General Feedback : When working on a design of editorial text , the reading and the body must not look very different , it should be matching in terms of types of fonts and the font sizes of the words.

Week 7

Specific Feedback :Instead of separating the article into 3 parts, arrange the first paragraph, make it together as a part of the other parts so in total the article is only separated into 2 parts with cross alignment.

General Feedback :Out of the 4 designs, the first design is the best one, so work on the first design and Improve it.

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REFLECTIONS

Week 6:

Experience : As getting feedbacks from Mr Vinod, I found myself not careful enough as I made some mistakes like having Widows and Orphans in my article.

Observations : Many of my classmates came out with all kinds of creative designs for the editorial text .

Findings : When comes to designing a editorial text , it is not the more elements you add into your design it comes out more nice, sometimes it will just ruin the composition or the visual of the whole article , sometimes we just need to learn that simplicity is the king.

Week 7:

Experience : As it is a public holiday, a short online feedback session is held to allow us to ask for feedbacks.

Observations : The most often mistakes in typography which is having Widows and Orphans in a paragraph is still happening between quite a lot of our works.

Findings : Typography really needs us to be careful and creative or else many small mistakes will occur in our work.

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FURTHER READING

Sarah Hyndman: Why Fonts Matter

Fig 2.0 : Why Fonts Matter

Why Fonts Matter by Sarah Hyndman is one of those books that completely changes how you look at the world—especially if you’ve never really thought about fonts before. At first glance, you might assume it’s just a book for designers or type nerds, but as soon as you dive in, you realise it’s actually about all of us—because fonts are everywhere, and they’re constantly shaping how we feel, think, and react.

Sarah Hyndman takes something that feels invisible—typography—and brings it to life in the most playful, relatable way. She shows how different fonts can make the exact same word feel serious, fun, luxurious, cheap, or even taste sweet or bitter. Yes, she even talks about how fonts can change the way food tastes just by the way they're used on packaging!

What’s really fun about this book is that it’s packed with real-world examples and mini experiments. You start noticing how a font on a toothpaste tube makes you trust the brand more, or how a fancy serif on a chocolate wrapper makes it feel more expensive. It’s part psychology, part design, and all fascinating.

At its core, Why Fonts Matter is about communication—how fonts speak to us before we even read the words. It’s a reminder that design isn’t just about how things look; it’s about how they make us feel. And once you’ve read it, you’ll never look at a menu, a billboard, or even a shampoo bottle the same way again.